Founders Beauty is a clean, vegan, all-natural, and cruelty-free company. We hold our production process to the highest standard. As such, the first certification we applied for was PETA. We love animals dearly and we do not believe in harming them for our consumption. Moreover, we love our plants too. Our ingredients, which are plant-based and vegan, are taken from the environment, as such we worked to ensure to produce our products and packaging as sustainably as possible - in turn preserving all that’s around us.