We have modified Bayer's 'cross', said the brand director of the pharmaceutical company that owns the world's best-known aspirin. Founded in Germany in 1863, Bayer AG is one of the few chemical-pharmaceutical companies that dominate the world market.
That is why the changes in its image are closely followed by both design specialists and the competition in the field, which, in general, seeks to imitate the direction that Bayer is following in terms of image.
The novelty arrives this 2018 with an update of its traditional logo in the shape of a cross. “We have modified the 'Bayer cross' for the digital age,” said Uwe Schmidt, Director of Corporate Branding for the company that is now headquartered in Leverkusen, Germany.
The novelty arrives this 2018 with an update of its traditional logo in the shape of a cross. “We have modified the 'Bayer cross' for the digital age,” said Uwe Schmidt, Director of Corporate Branding for the company that is now headquartered in Leverkusen, Germany.
We did not want or have to change much, since the cross is one of the most recognized trademarks in the world," he added in an official publication of the company.
We did not want or have to change much, since the cross is one of the most recognized trademarks in the world," he added in an official publication of the company.
The corporate logo of the company, as you know, is composed of the horizontal word "BAYER" crossed with the vertical word "BAYER"; and both words share the letter “Y”. All enclosed in a circle.
The corporate logo of the company, as you know, is composed of the horizontal word "BAYER" crossed with the vertical word "BAYER"; and both words share the letter “Y”. All enclosed in a circle.