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It is not possible to determine who its designer was. The files have two different versions of how the logo was created: in one, it is said to have been Hans Schneider, an employee of Elberfeld's research department.
The new logo appears fresher, more modern and up-to-date,” explained Schmidt. The "Bayer Cross" was originally registered on January 6, 1904, at the German Imperial Patent Office and, according to the company itself.
We present you the evolution of our logo through the years! The change introduced in 2018 is based on details: the color gradients in the circle no longer exist, giving the lines a clear definition and making the logo “more digitizable”.
The letters, which were previously angled, were straightened in 1929, in a clear shift towards a Bauhaus style. Blue and green were added in 1989 and these colors were added to the circle in 2002.
Our logo conveys the positive values that people associate with Bayer,” added Schmidt. That's one of the explanations why the symbol has never been comprehensively redesigned.
Our logo conveys the positive values that people associate with Bayer,” added Schmidt. That's one of the explanations why the symbol has never been comprehensively redesigned.
For example, the 'cross' in Shanghai has a diameter of 11 meters and the one in the main factory in Leverkusen has a diameter of 51 meters. In addition, it weighs 300 tons and has a total of 1,712 light bulbs.