That is why the changes in its image are closely followed by both design specialists and the competition in the field, which, in general, seeks to imitate the direction that Bayer is following in terms of image.
We have modified Bayer's 'cross', said the brand director of the pharmaceutical company that owns the world's best-known aspirin. Founded in Germany in 1863, Bayer AG is one of the few chemical-pharmaceutical companies that dominate the world market.